A Bradical New Look: ORAFOL Australia and LIFTOFF Solutions with Arise Racing
A Long-Standing Partnership
ORAFOL and LIFTOFF Solutions have been doing business approaching four years. What began as a simple supplier/customer relationship for just one or two products soon developed into ORAFOL being LIFTOFF’s number one supplier, not only for car wrapping materials but also for print film, window frosting, coloured films, laminates, and more.
More than that, the relationship has evolved into a collaborative partnership on multiple levels, sharing knowledge, experience and resources. All of the team at LIFTOFF have taken part in the ORAFOL Creative HUB™ Level 2 Intermediate Vehicle Wrap Training Course, and two members have completed the Level 3 Advanced Vehicle Wrap Certification Course. The Director of LIFTOFF Solutions, Matt Sindel, has passed ORAFOL certifications to become a qualified installer and trainer and is now fully qualified to train and certify others.
We work closely together on various projects and openly communicate about upcoming work because our priority is to make sure that the right products are selected for the right jobs. It was out of this back-and-forth relationship that the collaboration with Bradical came about.
“Give me something different.”
LIFTOFF Solutions is responsible for the eye-catching livery on some of the vehicles for the Arise Racing group. When driver Brad Russell approached them to come up with a design for his car – the Bradical – his brief was: “Give me something different.” In other words, the team at LIFTOFF had complete autonomy and creative freedom to design something that would get noticed on the race track and stand out as something fresh and unique.
Knowing they would need premium quality, high-performing materials to pull this off, LIFTOFF invited ORAFOL to collaborate.
Mixing Up a Sweet Ride
The team went for a vibrant, fun, and playful design for the Bradical, which gave the effect of an ice-cream cone topped with rainbow sprinkles. It features the driver’s name and number, and the Bradical brand, as well as logos for LIFTOFF Solutions, ORAFOL, Arise Racing, and 3amideas (Brad’s chosen digital marketing agency).
We used the ORACAL® 970RA premium wrapping cast; 945 Crystal White, 070 Black and 961 Luscious Lips to achieve this bold and fresh look. These exceptional films are designed for complete car wrapping, with excellent durability and gloss retention. They also incorporate RapidAir® technology to avoid blisters and provide a smooth and seamless application.
The ORAJET® 3951RA+ premium digital printing cast was also chosen for its ease of application and extreme durability. Thanks to ProSlide™ technology, the team could manipulate and reposition the film around the complex shapes and angles of the race car, without compromising on quality.
Finally, we chose the ORAGUARD® 290 as a premium, high-performance laminating film for UV protection across the whole car, and to guard against chipping, fading or yellowing of the design.
From design and product selection to the final reveal, the teams at LIFTOFF and ORAFOL aligned with our vision of what we wanted to achieve. This creative collaboration relied on an excellent understanding of the products from the ORAFOL side, a trusted relationship between the teams, and a guarantee that the films were up to the challenge.
A Taste for the Extraordinary
Thanks to the collaborative attitude of everyone involved, the quality of the products, and the teams' expertise at ORAFOL and LIFTOFF Solutions, there is no doubt that the Bradical car is turning heads, both on and off the track.
This was an unmissable opportunity for LIFTOFF Solutions to showcase their creativity, design capabilities, and pinpoint installation and finishing skills. For ORAFOL, this project is a testament to what the products can do if you’re prepared to push the boundaries.
Having our names emblazoned on the Bradical is a source of great pride for both teams, and is excellent for brand awareness, visibility and community engagement.
The collaboration in bringing this vision to life has strengthened and deepened the partnerships between LIFTOFF, ORAFOL, Brad Russell and Arise Racing. It has been a privilege to work together to achieve something extraordinary.
