ORAFOL is establishing a sales company in New Zealand and has appointed Mr. Alex McClelland as Executive Vice President Asia Pacific.
ORAFOL recognizes significantly increasing market potential for premium films and special plastics in the APAC economic region.
A strong presence of the family-owned company in Australia forms the foundation for further growth in the Asia Pacific region.
Oranienburg, April 15, 2024 – Plastics specialist ORAFOL has established a sales company in New Zealand. By setting up this new branch in Auckland, the globally active family-owned company is responding to the significantly increasing market potential for premium films and special plastics in the Asia Pacific region. In Asia, the business already oversees sales and production companies in China, Japan, Taiwan, India, and Australia. The five ORAFOL sites in Australia, including its headquarters in Sydney, form the foundation for the expansion of its Asia Pacific presence. Alex McClelland, who has been the Managing Director of ORAFOL Australia since 2019, is responsible for this expansion. He has been appointed as the Executive Vice President Asia Pacific at ORAFOL, effective from May 1, 2024.
The establishment of ORAFOL New Zealand Ltd. in 2024 represents a milestone in the further development of ORAFOL in the APAC economic region. The location in New Zealand was strategically chosen.
Dr. Holger Loclair, Chairman & CEO of ORAFOL Group, highlights: “New Zealand offers legal certainty and political stability. Addionally, our strong presence in Australia provides a solid foundation for taking this step and successfully expanding our product sales in the Asia Pacific region.”
Alex McClelland, Executive Vice President Asia Pacific, emphasizes: “With ORAFOL New Zealand, we are creating a key pillar in the Asia Pacific economic region – for ORAFOL and, of course, for our customers who can rely on our proximity and the constant availability of our premium films.”
ORAFOL will offer an extensive range of products and services to retailers of graphics products, as well as customers in reflective solutions and adhesive tape systems in New Zealand. Additionally, it will leverage synergies between its various sales and production companies in the APAC economic region to an even greater extent.
About the person and role: Mr. Alex R.J. McClelland
Mr. Alex McClelland boasts an impressive career in senior management with experiences in Scotland, Europe, and Australia. He began his career with Kodak UK and Kodak Australasia, where he excelled in sales and marketing management. Subsequently, he then served as Managing Director for Securiseal – Transilwrap. In 2001, Mr. McClelland took on the role of Managing Director and VP Asia Pacific at Spandex Asia Pacific, where he was instrumental in overseeing the company expansion. In 2016, Alex McClelland became a senior partner at a well-known national business consultancy in Australia. Since 2019, as Managing Director, he has been spearheaded ORAFOL’s development in Australia, leveraging his extensive experience to enhance the company´s growth and brand recognition in the market.
Effective May 1, 2024, Mr. McClelland will assume the role of Executive Vice President Asia Pacific, thereby overseeing the development of ORAFOL in the Asia Pacific economic region. He will have primary responsibility for all ORAFOL subsidiaries in Australia, New Zealand, China, and Japan. Alex McClelland reports directly to Dr. Holger Loclair, Chairman & CEO of ORAFOL Group.
